JS cinema app
JS is the local cinema in Potsdam, New York. I have worked on 3 people in this project. I was assigned to create a persona of a student & to create a easier user experience flow for people to buy a ticket online.
UX PERSONA
UX Design | PERSONA for JS cinema in Potsdam, New York. (School Project) . A persona is used to narrow down the target market the client. Since, the cinema is located in a college town most of their niche are the students.
wireflow
Steps on buying a ticket online > choosing a seat > purchasing to their movie ticket.
Link to Prototype: https://xd.adobe.com/spec/e685e79a-ddba-4c85-46c6-44a5e5083d74-90b4/
USER EXPERIENCE TEST
To know more on how to improve the design the user experience flow I have asked a group of students to try the purchasing section of the app. Most of the users would have liked the experience more if the buttons were larger and the second design element they said that could be improved on is the colour scheme of the website layout.
While others said they would have not made any improvement on how it is designed. Overall, the users find the experience intuitive and usable. They have also mentioned that it has included all the section a movie theatre would have. Although, they have run into minor problems it was easily solved during the test.